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Guide / Preparation

What should you prepare before promoting your Telegram project?

A brief for promoting a Telegram channel or bot and launching ads: link, audience, search query, budget and criteria for checking results.

Maxim / October 10, 2026

A link and a short project description

Start with the channel or bot address and two or three sentences about who it is for. Include the topic, language and target region. If the project targets Russia, state this explicitly.

Your task in one sentence

Describe what you want to change. For example: “improve the channel’s visibility for a specific query,” “discuss promotion for an existing bot” or “launch ads with a clear budget.” A specific task makes the initial assessment easier.

For search promotion

For Telegram Ads

Clarify the setup package and advertising expenses separately. The service fee should not automatically be treated as the campaign’s total budget.

For ranking recovery

Include the previous position, approximate date the search results changed and a list of recent changes: title, description, address or promotion work. If you have saved search screenshots, share them in the discussion on Telegram or Kwork.

Agree on the terms before starting

After the assessment, agree on the price, scope, timeframe and acceptance criteria. This creates a shared understanding of the order and how to check its completion. You can copy the prepared brief from the contact page and send it on Telegram or Kwork.

Let’s start with your task

YOUR PROJECT.
A CLEAR PLAN.

Send a link, your query and desired result. We discuss the right service and its terms before you place an order.